We are happy to introduce a new section to WorldHits.TV – Music Business Interviews with top industry professionals. This is the first of many to come.
Jeff Peters – Has Managed: Papa Roach, Hollywood Undead, Christian Burghardt (Kemosabe/RCA) among others. Founding member and bassist of Flogging Molly.
WorldHits.TV: As a long time successful manager in the music business, what specifically do you look for in artists you want to sign?
Jeff Peters: They (the artist) must be different than, and from anything else out there. They must be unique. They must be carving out their own path. They should not be comparable to anyone else out there. They should be leaders, not followers. So many new artists try and copy a current artists that has made it successfully in a big way, thinking that if they do the same thing musically, song wise, image wise as that successful artist, then surely that will make them successful as well. WRONG.
This is a simple example of that point. As we are all aware, in the last two years Adele has absolutely blown up in a huge way. Nearly 12 million copies of “21” have been sold in the USA alone…….and close to 28 million worldwide. There will only ever be one Adele. Yet many other record labels to Adele`s are telling their staff….”Go find another Adele”…….Does that mean go find another 23year old Girl, who is close to 5 foot eleven inches in height, and is a little weighty. Must have a great voice…….OH and is also English, and has toured and sold quite a few records on her first release “19”……… Are you beginning to get the picture?? You cannot find another Adele……because another Adele is not out there, and if you did find another girl who was exactly the same as Adele is in every way…….Do you know what every label would say then….”This girl is too much like Adele”!!!!
So I look for difference. Yes I want talent. I want to see a great performer. I want to hear great original songs. I want to hear one amazing voice. I want them to have an amazing image…..but I want that artist to be THEMSELVES….and only be THEMSELVES……. I`m not looking for another Bruno Mars….because another Bruno Mars……would just be Bruno Mars!!!
I want individuality in any new artist I may want to sign.
WorldHits.TV: Where do recording artists make the majority of their income during their careers? Most artists think their album sales will be #1 on that list. Is this true?
Jeff Peters:This is a myth that all new artists believe when they first start seriously thinking about making Music the main aim/job in their lives. Let me explain.
There are four main earning streams that any artist or band will earn an income from……..and I will place them in the order of where they will make the most income from first, going to down the list of four, to what will earn them the least amount of income.
4.) Record Royalties
Touring will always be the biggest income stream that any artist makes their income from. No matter how many records an artist sells, the more records they sell, the bigger the venues they will play. Merchandising will be the second biggest income stream, then Publishing and finally Record Royalties.
WorldHits.TV: Which of these two have the best chance at success? The right artist with the wrong song or a mediocre artist with the right song?
Jeff Peters:I would have thought the answer here would be pretty obvious. “SONGS can make or break a career”…… Basically EVERYTHING should go and be aimed at the secondary point below. (……….mediocre artist with the right song? ) Meaning…it`s all about the song. Of course if an artist is butt ugly, it`s not the greatest selling tool…….but still with the right/hit song the not so great (mediocre) looking artist, could still have a hit and a career. But of course if one has developed one amazing artist (voice/looks/performer/image)…..and you pair that artist with the right, or hit song…..then of course you have the makings of a huge world star, with a long career.
As I say, the answer here is pretty obvious.